More and more, people are using the internet to search for local businesses. In fact, a recent study from the Kelsey Group found that 82% of general consumers and small business owners begin their search for products and services on an internet search engine. These people are looking for you. Whether you're our neighbors in the Frisco area, or anywhere else in the world, your local customers are looking on the web before looking in the phone book. If you're targeting a national or international audience, an even greater percentage of your business will be affected by the web. In addition, all of your other marketing efforts direct your customers to your web site... so shouldn't your website make a great impression?
Whether it advertises your business, answers questions for you, or collects feedback from your valuable customers, a website is an absolute necessity for your business. But you certainly don't want to invest in a website that doesn't meet your goals. Let's face it, many websites are completely ineffective - nothing more than a high tech accessory to an otherwise well run business. Is that what you want? Of course not!
Unfortunately, getting a website that works can be a challenge. You've got other priorities. You don't have time to sort through the hype that surrounds the Internet. You don't really care about the difference between HTML and XHTML, nor do you sit around discussing the advantages of dynamic content delivery vs. static pages. You just want the website to work - the way it's supposed to work. Wouldn't it be great to have a reliable company to take care of all that for you?
